Resilient Growth: Navigating Market Change, Financing, and Customer Expectations A Practical Guide for Small and Midsize Business Owners
Why Your Financials Deserve a Front Row Seat in Every Business Decision
At Athena, we believe your financials are not just a back-office necessity. They are the blueprint for everything you want to build. Whether you are navigating rising tariffs, preparing for financing, or deciding how to personalize your customer experience, your numbers should be driving the conversation.
In a recent panel at the 2025 WBENC National Conference, leaders from Capital One, Wells Fargo, and the small business community shared practical insights on how economic trends, AI, and customer expectations are reshaping how we run our businesses. One clear takeaway: business owners need more than access to capital. They need the right banking relationships, data visibility, and financial guidance to make confident decisions.
At Athena, we help founders turn financial clarity into strategic action. We guide our clients through pricing, forecasting, funding readiness, and long-term growth planning—all rooted in the belief that when you understand your numbers, you can own your future.
Read the full white paper to explore practical steps you can take today to build a stronger, more resilient business.
Financial Literacy Isn’t Optional
When it comes to business finances, too many entrepreneurs treat it like cleaning out the fridge. Something they know they should do but avoid for as long as possible. That was one of the standout metaphors Becky Ezzell used in her financial literacy workshop for our community of business owners, and it landed.